What Are Backlinks And Why Are They Important For SEO?
What are Backlinks?
Some people miscomprehend the term backlink as a backup for any web resource but, in reality, this term “backlink” refers to an actual forward link from one website to another. A backlink is just a link (also known as an “incoming” link) that helps the search engine in prioritizing the content of different websites. The more backlinks available within any web page, the more will be the ranking probability of this web page. The easiest way of understanding the phenomenon of a backlink is through the below example:
For example, Alice is a content writer and she writes an article about any food recipe. In the same way, Bob is another content writer and he links to Alice’s article while writing for his renowned online food magazine. Thus, a backlink will be created to Alice’s article and its ranking will be increased.
Categories of a Backlink
In terms of quality, a backlink is considered to be a part of any one of the following categories:
- Good backlink
- Bad backlink
- Worst backlink
The First Category of Backlinks
The backlinks which are considered good are those which are simple and come organically or naturally to your website from any authoritative source. Examples of these backlinks include the following:
- Editorial backlinks
- Relationship-based backlinks
- Guest Blogging
- Niche Directories
The Second Category of Backlinks
The backlinks which are considered as bad are those which should be avoided and they do not provide any value or worth to the ranking of our web page. Examples of these backlinks include the following:
- Guest Posting at Scale
- Header, Footer, and Sidebar Links
The Third Category of Backlinks
The backlinks which are considered as worst are those which can make our website get penalized by the search engine. This is the reason that such backlinks are known as the worst backlinks. Examples of these backlinks include the following:
- Paid Links
- Comment Spam
- General Directories
- Backlinks from Irrelevant websites
Yes, it is true that backlinks are important as they provide credit to our website. But, we can see that the category of any backlink as per its quality is even more important. Hence, attention is required while generating backlinks and it should be kept in mind that the worst backlinks can even make our website get penalized.